Opening the Toolbox: Exploring Mindset in NLP

NLP is a powerful set of tools we can use to affect change in ourselves and others. ‘Mindset’ is one of those tools. Mindset can be thought of as a set of mental filters accompanied by attitudes and beliefs that form a psychological state. Simple to define, difficult to see in action, even harder to …

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Common Reasons Not to do Sales Training & Why They’re BS

So you want to take sales-training, but you’re running up against some resistance? Or you’ve brought it up to your team and have heard all the usual responses? Well, I’m here to tell you, they’re all BS. They’re what we call in NLP, limiting beliefs. They’re beliefs or belief systems that stop you from adapting, …

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Sales Sues Marketing at SDSW18

A Tale of Two Departments “It was the best of times, it was the worst of times…” Market analytics and the booming amount of screen time an individual spends in a day has given brands a huge crowbar, giving them leverage over the customer like they’ve never had before. For marketing and sales teams, this …

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Opening the Toolbox – NLP in Business

NLP or Neuro-Linguistic Programming has been fundamental to my success. I was trained and certified to teach NLP at the highest level by the founder of NLP, Richard Bandler. Now I use these skills as an executive coach and sales-training expert in San Diego. Here’s my story, and how NLP can help you achieve your …

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How To Win And Retain Customers For LIFE

On a recent trip to London, my partner and I visited a fancy restaurant. It had great reviews online and we were looking forward to it. We were seated at the table. 10 minutes passed, no service. Then 20 minutes. We were getting annoyed. As we got up to leave, we passed by the manager …

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4 Tips To Become A Better Presenter & Public Speaker

This may come as a surprise to many of you, particularly if you’ve attended one of my executive coaching sessions or speaking engagements, but I was not always This. Damn. Good. Learning to become better at public speaking can be a long, harrowing process. Luckily, I’ve experienced it first-hand. Follow these 4 simple tips and …

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Increase Sales By Creating Incredible Value.

One of the questions I am most often asked during sales training programs and executive coaching sessions is, “What is value?” The reason, is we all talk about value, adding value, value add…but very few of us really know how to define value or articulate it to customers. Businesses and executive leaders are hungry to …

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The Simple Mistake Most Execs Make When Motivating Their Sales Teams

If you’re a high-level Sales Manager who struggles with the fundamental problem of how to best motivate your sales team to hit their...

Relationships In Business (Video)

In a world where we are constantly striving for competitive advantage, the relationship we have with the customer is the only thing that ultimately cannot be copied by your competition.

What Is Value? (Video)

A simple but effective demonstration of Value from my recent talk at San Diego Startup Week.

How Hybrid Roles Are Killing Your Sales Success

If you’ve worked within a sales team for any length of time you're probably familiar with the concept of "hunters vs farmers." The simple breakdown is this: your salesforce can be viewed in terms of your Sales Reps (who go out and get...

Know When To Say “No” To Deals.

Motivational speaker Jim Rohn famously said, “You are the average of the five people you spend the most time with.” I believe this also applies to your professional life. To put it another way: “Your business is ...

Blockbuster vs Netflix

In 2004 Blockbuster Video had over 60,000 employees and 9,000 stores worldwide. They were valued at $5 billion. 10 years later, the last remaining Blockbuster Video closed its doors for good. You are only as relevant as your ability to evolve with the changing demands of your customer....

Chris Stock

Chris Stock is one of the world’s leading sales experts. He is founder of the Business Institute for Growth based in San Diego. BIG supports entrepreneurs and small and medium enterprises grow their business, through growth expertise, know-how and strategic vision.

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