Social Styles looks at the behavior traits both we and are customers posess. By understanding your customers behavior traits, allows you to adjust your bahaviors to be more ‘in-tune’ with them.
The Introduction starts by looking at what Social Styles are and the importance of them to us, as sales people.
We will start by Determining Our Social Style. To understand others, it helps to first understand yourself.
In Defining Social Styles we will understand the behavior traits of each of the four Social Styles.
Back-up Styles considers what happens when someone is unwilling or unable to control their behavioral traits.
During Versatility Skills, we focus on the skills used to enhance our relationships with our customers and help us step into their shoes.
Dealing With Social Styles deliberates how to deal with each of the four Social Styles.
Selling To Drivers and Expressives focuses on selling to the different Social Styles. In this chapter, we will consider how to sell to the Driver and the Expressive.
Selling To Amiables and Analyticals focuses on selling to the different Social Styles. In this chapter, we will consider how to sell to the Amiable and the Analytical.